What Is a Sandals CRC and How Can It Benefit You?

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If you’ve visited Sandals resorts or have been researching them, you may have come across the term Sandals CRC. This is short for the Sandals Chairman’s Royal Club, which is an elite group of travel agents who specialize in Sandals resorts (and Beaches resorts as well, which are the family-friendly sister brand of Sandals).

We are members of the Sandals CRC, and in fact have achieved the highest level travel agents can achieve: the Sandals CRC Diamond Elite.

Using a travel agent who is part of the Sandals Chairman’s Royal Club can benefit you in many ways. Let’s dive into what it means to be in the Sandals CRC and what those benefits are.

Sandals CRC Overview

The Sandals Chairman’s Royal Club was established in 2011 to recognize and reward outstanding Sandals travel specialists. Membership is by invitation only, so it’s a really big honor.

There are some requirements for travel agents to meet before they can be considered for membership in the Sandals Chairman’s Royal Club, including booking a minimum number of rooms each year.

Sandals CRC travel agents have special access to the management of Sandals Inc., getting regular updates as to the most current information about all of the Sandals and Beaches resorts so they can share that with their clients.

There are two levels within the CRC that travel agents can reach: CRC Elite, for those who book at least 250 rooms a year, and CRC Diamond Elite, for those who book at least 500 rooms a year. There are not many Sandals CRC agents—only around 100—and even fewer CRC Elite or Diamond Elite.

We are proud to be Sandals CRC Diamond Elite travel agents.

Benefits of Using a Sandals CRC Member Travel Agent

There are multiple benefits to using a Sandals CRC travel agent, as they have been recognized by Sandals Resorts as delivering outstanding service to their clients.

  • Sandals CRC agents have the most comprehensive information about Sandals and Beaches resorts. In addition to the extensive training every Certified Sandals Travel Specialist undergoes, they have visited the resorts in person and also have access to the most up-to-date details about every Sandals property, including future plans that aren’t public knowledge yet.
    We have been to every Sandals and Beaches resort—many of them multiple times—and have also gotten tons of feedback from the hundreds of clients we’ve helped so we can help you choose the best resort and room for you, give you insider tips, and answer any questions you might have.
  • Sandals CRC travel agents are often able to give you exclusive perks because of our status.
  • Sandals CRC agents can help you get the lowest possible price because we are experts on all the different Sandals sales and promotions and understand how to combine them for the highest discount. We also track all bookings, keeping an eye on the Sandals promotions and rebooking your room if we can get it for a lower rate.
  • Sandals CRC agents often have relationships with onsite staff so we can ensure that you enjoy the best service during your vacation, and that any special requests are handled perfectly. This can be especially valuable for special occasion trips like honeymoons, anniversaries, birthdays, and destination weddings.

If you would like to experience the enhanced service of working with a Sandals CRC travel agent, contact us here! We would love to help you plan the ultimate Sandals (or Beaches) experience.

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